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Omotesando Hills (2006-12-28)

Omotesando (kanji)Hills is a (still sort of) brand new conceptual shopping complex which stands smack-dab in the middle of the very posh Omotesando shopping street.  I don't even know what the heck conceptual means, but when you have one long gray concrete unpainted structure with a continuous row of glass overlay on the outside whose design is so often seen with avant-garde artistic buildings, you've got one concepppptuaaal thing going on there.  I admit I have plebeian taste.  A heathen like me thinks the building looks vapid and cold.  But what do I know?   Oops, no offense to designer Tadao Ando.

Omotesando Hills was opened for business on Feb 11, 2006.  The over-hyped and much anticipated opening was witnessed by lines of people stretching far far away (don't know how far) on its opening day.  KL and I wanted to check out the place and take pictures to report here but the sheer volume of daily visitors ever since it opened simply kept us away.  The report I saw a couple of months ago said visitors on a weekday numbered 40,000 and on weekends 60,000.  But we finally made a trip there and thankfully it wasn't unbearably crowded.

The interior of the building is basked in an amber lighting with soft music playing in the background.  All the shops and restaurants are high-end productions.  Even a ramen shop in there has a very swanky look and the prices of its ramen expectedly reflect that too.  There are uniformed guards with ear phones interspersed uniformly throughout the complex who remind me of security personel posted outside jewelry shops.  Why are there so many of them?  Is the building a prime target for robbers or terrorists?

Omotesando Hills isn't the kind of place I frequent.  I don't refrain from buying expensive clothings, but the kind of hippy chic merchandise most of the boutiques there carry just isn't me (I'm too dorky for that).  I can think of people I know who'd love that style of clothing and would happily pay heaps for it.  Omotesando Hills is geared for those people.

Omotesando Hills     Two-minute walk from Omotesando Subway station A2 Exit on Ginza (kanji) Line
http://www.omotesandohills.com/eng/


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